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Interactive - PF Chang’s Frozen Dinners
CNN Takeover
The idea: take over CNN’s homepage and make the text Chinese. The only English is the banner asking, “Want to learn perfect Chinese?” The site reverts to CNN, and the banner reveals learning perfect Chinese takes no time.
Netflix Mailer
Popcorn might be right for some movies, but not karate flicks. So the idea was simple: send a $2 coupon in the Netflix envelope to anyone in selected areas who rented a martial arts movie.
Non-Traditional